Today we are going to learn more about advertisement or ads
Let’s get started
Pre-Task #1: Questions about Ads (30 Mins)
Task 1A
Let’s analyze some questions you should ask yourself when analyzing ads
Let’s check some definitions first:
- Target Audience is the specific group of people a product, service is intended to reach.
- The purpose of an ad is to promote a product, service, idea, or brand.
- The Message is the feeling you want the audience to take away from the ad.
- Details refer to the key information that describes what is being offered.
- Platform refers to the channel used to deliver an advertisement to the target audience.
- The Call to Action (CTA) is a clear and direct instruction in an ad.
Task 1B
Let’s categorize the question into different categories
Use the words “Target”, “purpose”, “message”, “details”, “platform” or “CTA”
Pre-Task #2: Market Segments (30 Mins)
Task 2A
Let’s analyze market segments
These are three ways to segment a market
- Demographic: Statistical characteristics of a population.
- Geographic: Physical location and environmental factors.
- Psychographic: Psychological traits and lifestyle preferences.
Think about the following segments
| Number | Segment | Type of Segment |
| #1 | Income level | |
| #2 | Interests | |
| #3 | Country | |
| #4 | City | |
| #5 | Family Size | |
| #6 | Rural areas | |
| #7 | Values | |
| #8 | Motivations | |
| #9 | Beliefs | |
| #10 | Hobbies | |
| #11 | Neighborhoods | |
| #12 | Opinions | |
| #13 | Occupation | |
| #14 | Gender | |
| #15 | Education Level | |
| #16 | Religious affiliation |
Pre-Task #3: Analyze Ads (30 Mins)
Task 3A
Let’s analyze this ad
- What service is being promoted?
- What products are being promoted?
- What’s the target audience?
- What family size do you think it targets?
- What age do you think it targets?
- What income level do you think it targets?
- What should the audience do next?
- How can you contact the product or service owners?
Break (30 Mins)
Task4A
Take some time off and be back on time
Main Task
Task5A
Create an ad using artificial intelligence or any other method
- Present your ad to the audience
- Explain the (1) target audience, (2) purpose, (3) message and (4) call to actions aspects of it
Check this example:
- The Target audience is young people and young adults who listen to music.
- The purpose is to promote Revanced apps, a patcher for Android apps.
- The core message is pirating software
- The call to action is to visit revanced.app, download the revanced apps and start patching popular Android apps.
