How to Market Services and Products

During this lesson, you will learn to market services and products related to your major.

To do this, you will focus on the marketing mix

Product	Price
Place	Promotion

Let’s define each one of them:

Product: This refers to what the company is selling, which can be a physical good, services, or digital products.
Price: This refers to determining the value that a product will be sold for.
Place: This refers to the location, distribution, and ways of delivering the product to the customer.
Product: This refers to communicating the values and benefits of your products to your customers.

Let’s get started!

Pre-Task #1: Bingo (45 Mins)

Task1A

Time to play a bingo to get familiar with the vocabulary

Let’s start by checking the words of the bingo in no more than 15 minutes

Now that you feel ready, it is time to check your bingo card

Individual Links

Call Game: https://myfreebingocards.com/bingo-card-generator/free-caller/x3sq7k3

Pre-Task #2: Sentence Classification (15 Mins)

Task2A

Read the sentences and classify the ideas into the different marketing mix categories

Pre-Task #3: Pronunciation (30 Mins)

Task3A

Read the text carefully

TechGear: Your Go-To Store for Computer Parts

TechGear specializes in high-quality computer components for gamers and professionals.

TechGear offers processors, graphics cards, motherboards, RAM, storage, and cooling systems from top brands like Intel, AMD, and NVIDIA. It also provides custom PC building services and expert support to enhance the shopping experience.

With a competitive pricing strategy, TechGear offers bundle deals, seasonal discounts, and price-matching. Customers can also use installment plans to make high-end products more affordable.

TechGear operates both online and in physical stores, providing fast nationwide shipping and in-store expert guidance. Its user-friendly e-commerce platform ensures a seamless shopping experience.

The company invests in social media campaigns, influencer partnerships, and email marketing. It also runs loyalty programs, referral discounts, and giveaways to boost engagement and customer retention.

Task3B

Answer these questions with a partner

What does TechGear specialize in?
What products does TechGear offer?
Which brands does TechGear work with?
Who can benefit from TechGear’s products?
What services does TechGear provide besides selling components?
How does TechGear make high-end products more affordable?
Where does TechGear operate its business?
How does TechGear ensure a seamless shopping experience?
What marketing strategies does TechGear use?
Why does TechGear run loyalty programs and giveaways?

Task3C

Think about the pronunciation of some words

/ˈɡeɪm.ər/	/prəˈvaɪd/
/ˈbɪl.dɪŋ/	/ɪnˈhɑːns/
/ɪkˈspɪə.ri.əns/	/praɪs/
/diːl/	/ˈdɪs.kaʊnt/
/stɔːr/	/ˈɡaɪ.dəns/
/ˈsoʊ.ʃəl/	/ˈmiː.di.ə/
/buːst/	/ˈkʌs.tə.mər/

Break (30 Mins)

Task4A

Take some time off and be back on time

Main Task: Your Own Business

Task5A

Take some time off and be back on time

Follow these instructions:

Make groups of three
Think about a business that you want to start.
Create a mind map using Canva, Genially or another tool you feel good working with
In the mind map, include four keywords related to actions for each part of the marketing mix
Present your results
Use “will” or “going to” to communicate your ideas.

Manuel Campos

I am Jose Manuel, English professor and creator of EnglishPost.org, a blog whose mission is to share lessons for those who want to learn and improve their English

Lesson: How to Market Services and Products

Pre-Task #1: Bingo (45 Mins)

Pre-Task #2: Sentence Classification (15 Mins)

Pre-Task #3: Pronunciation (30 Mins)

Break (30 Mins)

Main Task: Your Own Business