Lectura 21: Business Idea – Energy Engineers

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Reading: EcoComfort Solutions

Hey there,

I’m Mike, and I’ve got some big plans. I would like to start a business about energy-efficient air conditioning services.

The name of the business would be: “EcoComfort Solutions” and I would install air conditioning systems powered by solar energy

I am not really sure yet but I would probably charge $300 for the installation fee.

My target customers would be property owners and developers who are as passionate about sustainability as I am.

My initial investment would be around $20 million colones.

But it won’t be easy. I have to break into this market and educate property owners and developers about the benefits of energy efficient air conditioning systems.

But here’s the thing – I see opportunities everywhere. With the demand for green solutions on the rise, there’s a real chance to make a difference.

Sure, there’s competition – local guys and big national firms. But I’ve got a plan. I will use ads, social media buzz to get the attention of potential clients

Starting small with just me and a small team of 2 people, but hey, you’ve got to start somewhere, right?

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True or False

Mike wants to start a business called “EcoComfort Solutions.”

He sees a rising demand for green solutions.

His business will install air conditioning systems using solar power.

He is 100% sure that the installation fee will be exactly $300.

His target customers are mainly students.

Mike plans to invest around 20 million colones.

He believes breaking into the market will be easy.

There is no competition for his business idea.

He plans to use ads and social media to get customers.

Mike will start with a team of two people plus himself.

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